The iconic fashion house honors Chinese heritage and artisanal excellence in Hangzhou.
Chanel’s Métiers d’Art 2025 show brought together the timeless elegance of French couture and the rich cultural tapestry of Hangzhou, China. Hosted against the serene backdrop of the legendary West Lake, this event not only showcased Chanel’s latest designs but also celebrated the artistry and heritage that underpin the brand’s identity.
An Enchanted Evening on West Lake
The evening began with over 1,200 guests transported across the lake on wooden boats, setting the tone for a magical experience. At the center of the lake stood a golden pagoda, gleaming like a jewel amidst the twilight. As the show commenced, the rhythmic pulse of traditional Chinese drums created a captivating atmosphere that complemented the visual splendor of the event.
The mirrored runway reflected the surrounding beauty, transforming the presentation into a fusion of fashion and nature, where each design felt like a part of the landscape.
Coco Chanel’s Chinoiserie Inspiration
Gabrielle Chanel’s fascination with Chinese art was evident in the Coromandel screens she treasured in her Paris apartment. These 19th-century masterpieces became the muse for this collection, blending East Asian motifs with Chanel’s signature Parisian flair. Though Coco herself never visited China, her aesthetic legacy found a fitting stage in Hangzhou, a city renowned for its silk trade.
This collection transformed her chinoiserie influences into modern designs, with intricate embroidery, lacquer-like patent leather, and motifs inspired by Chinese pagodas and blossoms.
A Showcase of Artisanal Brilliance
Chanel’s Métiers d’Art collections are a celebration of the ateliers and artisans who elevate fashion to art. The embroiderers, milliners, and feather artisans who contribute to Chanel’s creations were honored through this exceptional collection.
From hand-pleated silks and feather-embellished gowns to tweeds adorned with delicate bird motifs, the craftsmanship was impeccable. Accessories, always a Chanel highlight, included quilted crescent bags, travel totes dripping with gold accents, and the unforgettable black patent opera gloves paired with sleek evening wear.
Fashion Rooted in Tradition
This year’s show embraced contrasts: pastels reminiscent of the 1960s, luxurious pajama-style silk ensembles, and the brand’s iconic tweeds reimagined with contemporary flair. Over-the-knee patent leather boots and slingback sandals brought a youthful edge to classic silhouettes.
Despite the absence of a creative director following Virginie Viard’s departure, Chanel’s studio team delivered a collection that upheld the brand’s standards of sophistication and innovation. Each piece seamlessly married the heritage of Chinese craftsmanship with Chanel’s timeless elegance.
West Lake’s Cultural Resonance
Choosing Hangzhou and its historic West Lake as the venue was a masterstroke. The lake, steeped in Chinese legend and history, symbolizes grace and beauty—qualities echoed in Chanel’s designs. Hangzhou’s role in the silk trade added another layer of significance, connecting the collection to its cultural roots.
The reflective surface of the lake mirrored not only the garments but also the essence of a show that honored both tradition and progress.
The Path Forward for Chanel
With the announcement of a new creative director on the horizon, Chanel’s Métiers d’Art 2025 reaffirmed the brand’s dedication to its values. Bruno Pavlovsky’s vision of a leader who prioritizes the house over individual acclaim was evident in the collection’s cohesive narrative.
The Métiers d’Art 2025 show wasn’t just a runway presentation; it was an ode to cultural appreciation, artisanal mastery, and the enduring power of fashion. Chanel’s ability to adapt and innovate while staying true to its heritage ensures its place as a beacon of elegance for generations to come.
