Check out the boldest looks from this monumental collection staged in Seoul.
Louis Vuitton staged its Pre-Fall 2023 show beneath Seoul and on a pathway above which the Jamsugyo Bridge looms. According to Nicolas, the Jamsugyo Bridge “is a living monument,” and “a real fictional character that’s very present in many films. It’s an inspiring place to stage a show. It’s a genuine catwalk.”
Creative director Nicolas Ghesquière chose South Korean actress, and the label’s ambassador, HoYeon Jung to open the show. Hwang Dong-Hyuk designed the scenography, reflecting his own style, and creativity, and reflecting the energy of the architecture’s past, present and future.
“The bridge is a symbol of harmony, between the natural and the urban, coexisting as one,” Hwang explained after the show. “The name of the bridge also means ‘submerge’ in Korea, so the intense weather helped express that feeling better.”
The show first opened amidst Korean music “아니 벌써 Already Now” by Sanullim. For the show, Ghesquière attempted to fuse femininity with modernity and vintage with contemporary. Motorcycle jackets tucked in leather A-line skirts with chunky boots opens the show. Silhouettes range from structured coats and rumpled jumpsuits to pleated skirts and prairie dresses.
LV PRE-FALL 2023: THE COLLECTION
The collection featured motorcycle jackets tucked in leather A-line skirts with chunky boots, while silhouettes range from structured coats and rumpled jumpsuits, maxi skirts, bodysuits, pleated skirts, and prairie dresses. Deep v-necks, traditionally tailored pieces, accent shoulders, and more were also included in the collection. Checkered patterns, stripes, geometric detailing, monograms, and utilitarian motifs, which paired tailored suiting and experimental silhouettes. Colours were mainly bold and neutral tones.
Then, references to the 1960s and 1970s appeared with shift dresses, geometric patterns and power suits, bohemian wear respectively. Ghesquière attempts to straddle French timelessness and the bold streetwear South Korea is infamous for.
The collection featured moto jackets, quilted leather, bodysuits, A-line skirts, chunky outwear, and svelt zip-up jumpsuits. Billowing linen maxi skirts and floor-length pleated jersey dresses were paired with fluid lapel-free blazers or embossed tweed frock coats. Accessories took an on-the-go wearer focus with metal carabiner belts, chunky ruched leather boots, structured handbags, and roomy tote bags. As regards footwear, the collection went for Mary Jane’s tennis shoes, gladiators, ankle boots and creepers.
LV PRE-FALL 2023: THE GUESTS
The show had approximately 1,600 guests, including 100 local students to witness the “inclusive cultural event”. The Louis Vuitton Pre-Fall 2023 collection also had some of the boldest A-list guests, including the likes of brand ambassadors Alicia Vikander, Chloë Grace Moretz, Doona Bae, Jaden Smith and New Jeans’ Hyein huddled on the front row beside Hwang and Louis Vuitton’s newly appointed chief executive officer Pietro Beccari, joined by Chinese celebrities Jin Chen and Gong Jun.
All members of the K-pop group Le Sserafim, Yuta Nakamoto of the Korean boy band NTC 127, Lee Felix of the boy band Stray Kids, Japanese icon Takuya Kimura’s daughter, the actress Kōki, Chinese actresses Karena Lam and Louise Wong, Australian actress Maia Mitchell, South African actress Thuso Mbedu, “Squid Game” actor Wi Hajun, Kim MingYu of the boy band Seventeen, and actress Jung Ryeo-won were also in attendance.
Let’s take a closer look at some of the looks from the collection.