And while sartorial seasons change and trends differ, one thing continues to remain the same: The ever-present, celeb-fronted campaign.
Simply looking at the Spring/Summer 2024 fashion advertisements can help you determine what to buy and what trends to follow this summer. Brand imagery frequently promotes a certain shoe, purse, or even a whole runway ensemble that they believe will be popular this season.These adverts, which combine the latest designs with timeless elegance, embody the sense of style and refinement and include brands such as Versace and Miu Miu.
Spring advertising unfold like chapters in a fashion story, with each brand and face contributing a unique thread to the style tapestry. These commercials convey a feeling of change and creativity via surrealist elegance, generational bonds, and iconic sophistication. As we embrace the season’s trends and classic designs, these ads offer insight into the shifting face of fashion and the timeless appeal of style icons.
SKIMS
Sabrina Carpenter joins SKIMS’ campaign, radiating ’90s nostalgia in lace intimates and micro-thongs. Shot by Jack Bridgland, the campaign captures Carpenter in a homely setting, embodying youthful charm and intimacy. This debut marks a new chapter for SKIMS, blending comfort with allure in a celebration of timeless femininity.
FENDI
In Fendi’s Peekaboo campaign, supermodel Kate Moss and her daughter, Lila Grace Moss, embody generational elegance captured by Craig McDean. The Peekaboo bag, Fendi’s hallmark, becomes a symbol of timeless connection and Italian craftsmanship. Crafted with meticulous attention, this campaign celebrates familial bonds and fashion’s enduring legacy.
VERSACE
Versace’s latest Icons campaign features Anne Hathaway and Cillian Murphy in a captivating blend of colourful and black-and-white imagery by Mert & Marcus. Donatella Versace describes the campaign as “strong, direct, iconic”, encapsulating the actors’ talent and Versace’s vision. The collection’s standout silhouettes and styling highlight a fusion of contemporary flair and timeless allure.
MIU MIU
Gigi Hadid reunites with Miu Miu, gracing the Italian brand’s 2024 bag campaign with an ethereal charm. The imagery, lensed by Steven Meisel, transports us to a realm of 1930s-inspired elegance. Hadid effortlessly embodies the matelassé bag look, celebrating Miu Miu’s craftsmanship with a soft colour palette and surrealistic aesthetic. The campaign’s nod to pioneering photographer Yevonde adds a layer of artistic homage, blending delicate colours and surrealist arrangements.
INTIMISSIMI
Jennifer Lopez takes centre stage in Intimissimi’s latest campaign, “This Is Me… Now”, resonating with themes of personal growth and self-expression. Inspired by her upcoming album, Lopez’s lingerie collection merges American creativity with Italian design, symbolising a fusion of elegance and sensuality. This limited-edition line embodies modern sophistication, exuding empowerment and refinement.
