Victoria’s Secret is gearing up for another runway appearance—only this time, it’s set to deliver a refreshed vision under the guidance of a new creative force.
The brand confirmed today that its celebrated fashion show will return later this year, continuing its ongoing transformation. Leading this next chapter is Adam Selman, who joined the company in April as Senior Vice President and Executive Creative Director.
Selman’s new role marks a return to familiar territory. Early in his career, he worked at Victoria’s Secret under designer Zaldy Goco, known for creating the brand’s iconic Angel wings. Since then, Selman has made a name for himself through his own fashion label and by designing striking red carpet looks—including Rihanna’s crystal-covered dress at the 2014 CFDA Fashion Awards. More recently, he helped shape Savage X Fenty’s expansion into inclusive, size-diverse loungewear, solidifying his reputation for pushing boundaries in lingerie design.
Selman brings with him a deep understanding of both spectacle and inclusivity—two elements Victoria’s Secret now needs to balance more carefully than ever.
In October 2024, the brand hosted its most recent show after a four-year hiatus. Familiar faces like Gigi Hadid, Adriana Lima, Tyra Banks, and Alessandra Ambrosio graced the runway, while musical acts including Cher, Lisa (BLACKPINK), and Tyla added star power. Despite the buzz, some of the signature touches were noticeably missing—there were no Angel wings, no Fantasy Bra, and none of the signature over-the-top theatrics that once defined the event.
With Selman now leading the creative direction, Victoria’s Secret has the opportunity to evolve rather than recreate. His background suggests a future where thoughtful design meets showmanship, and where inclusivity and comfort are not just trends but priorities.
Though the official show date has yet to be announced, Selman’s appointment hints at a new direction—one where the runway reflects a broader definition of beauty and a stronger connection to real-world consumers.
Victoria’s Secret has faced its share of criticism in recent years over issues like representation and outdated messaging. But through leadership changes, new casting, and a clear openness to evolve, the brand appears to be taking meaningful steps forward.
Selman adds both credibility and creative edge. His bold design sensibility and commitment to inclusion make him uniquely equipped to guide the brand into its next era. Having worked at both Victoria’s Secret and one of its modern-day challengers, he’s in a rare position to blend legacy with progress.
This isn’t just a nostalgic return—it’s a chance for Victoria’s Secret to reinvent what a lingerie runway show can look like in today’s world. And with Adam Selman at the helm, the brand may finally strike the right balance between fantasy and reality.
