In her pursuit of novelty on such a grand stage, Hekmat introduced fresh elements, notably carpenter silhouette jeans crafted from substantial denim.

The designer of the well-known fashion brand Cult Gaia, Jasmin Larian Hekmat, painstakingly planned the Los Angeles debut of her Resort 2024 collection. Following almost a full year of painstaking preparation, the grand opening presented her unique concept, appropriately called “Under the Sun,” which took its cues from the subtle splendour of St. Tropez, rather than the bright Californian sun.
She called the new lineup Under the Sun, but she was channelling the solar power not of southern California but that of the South of France. “I’ve always loved the ease and glamour of St. Tropez. To me, it’s quintessentially Cult Gaia,’” she said. That track—Hekmat is fluent in resort fashion, and speaks it all four seasons of the year at her label, which has become synonymous with hot weather wear.
Being well-versed in resort fashion, Hekmat skillfully incorporates her own look into every seasonal collection at Cult Gaia, a name synonymous with clothing for warm weather. A touch of refinement was provided by selecting The Academy Museum of Motion Pictures as the location, where attendees entered an open-air domed roof setting after crossing the stylish Barbra Streisand Bridge. A carpet with hues reminiscent of lemon reflected the sun and seaside cliffs of St. Tropez, while the far-off Hollywood Hills glistened in the golden hour.

Immersed under the azure Los Angeles sky, the fashion show dazzled with an all-yellow set-up inspired by the vibrant energy of Saint Tropez. The 200 guests, including a large community of influencers and notable figures such as Marta Pozzan, Jenna Dewan, Shay Mitchell, model Chrissy Teigen, along with her husband John Legend, and stylist Maeve Reilly, were treated to a visual feast. The show brought together celebrities, fashion enthusiasts, and influencers who eagerly awaited the unveiling of the resort collection.
Hekmat’s resort collection showcased her signature silhouettes, ranging from evening gowns in lamé to dresses adorned with trains, frills, bangs, and feathers. The colour palette spanned from vivid yellows and lime greens to coral and ocean blues, creating a harmonious fusion of hues reminiscent of the natural world. Crochet dresses and flower petal motifs added another dimension to the collection, along with swimsuits that effortlessly blended style and functionality. Notably, voluminous raffia dresses added a touch of drama and sophistication to the runway.

Drawing inspiration from the raw beauty of nature, the Cult Gaia Resort 2024 collection seamlessly brought together fluid silhouettes with architectural influences. The result was a breathtaking ensemble that captivated the audience with its edginess and sophistication. Each garment reflected impeccable attention to detail, with intricate embellishments, delicate draping, and sculptural shapes charismatically adorning every creation.



“The Resort ‘24 collection draws inspiration from the warm, blissful feeling of being under the sun and the colour of joy and creation, yellow,” said Hekmat. “The collection is a playful blend of colour, shape, and texture inspired by the natural elements found on the beaches and walls of Saint Tropez. Our muse glows under the sun by day and glistens under the moon by night, living ‘la vie en Gaia’.”

The collection also featured timeless accessories, including the brand’s renowned “ark bag.” Crafted in a semi-circle shape from bamboo, this iconic bag gained popularity. However, it also attracted controversy as Cult Gaia faced a lawsuit from the Steve Madden brand, who accused them of copying its design. Despite Hekmat’s attempts to trademark the design, the judges regarded it as inspiration from a traditional Japanese bag rather than a unique creation.


The Cult Gaia Resort 2024 collection fashion show unveiled a mesmerising display of modern elegance and artistry. Jasmin Larian Hekmat’s label continues to bewitch the fashion world’s natural inspiration, femininity, and creative vision. The collection’s fusion of colours, shapes, and textures sculpted from nature’s elements showcased Cult Gaia’s ability to push boundaries within the realm of resort wear fashion. From the confident models to the effortlessly stylish ensembles, the show served as a testament to Cult Gaia’s unique aesthetic and captivating designs.