Discover all the details of the Jimmy Choo SS23 campaign starring supermodel Gisele Bündchen.
Jimmy Choo returned to Miami to capture its latest ‘Who Is Ready for Summer campaign, Summer 2023, starring supermodel Gisele. The fashion house announced last Thursday that the 42-year-old Brazilian supermodel would appear in its Summer 2023 campaign while sharing several photos of the supermodel in exotic locations with various items from the collection.
While Gisele is far from the first celebrity to model for Jimmy Choo, the brand said Gisele’s “bold spirit” made her perfect for this campaign. “Gisele embodies the glamorous, confident and bold spirit of Jimmy Choo,” the fashion house said in a press release. “The epitome of a modern goddess, she commands all the attention against a sun-kissed backdrop, her gaze and presence are captivating and confident.”
Bündchen may have retired from the catwalk in 2015, but in 2023 she will be back in the fashion spotlight. After a hiatus from modelling, Brazilian beauty Gisele Bündchen has been racking up campaigns over the past year. She modelled for Burberry, Louis Vuitton’s collaboration with Yayoi Kusama and Vivara, to name a few.
The collection itself is a celebration of timeless style, opulent embellishments, and bold proportions. Summer closet essentials are enhanced with a heightened sense of glamour; think metallic gladiator sandals, luxe beach bags and pool-ready slides alongside our iconic heels and exclusive handbags. Summer 2023 sees the introduction of updated house heroes; from the high-octane Saeda platform to the beloved Bon Bon, which is reinvented in gradient crystal and hand-woven styleStandout pieces from the new collection, inspired by the “heady energy of summer romance,” include the gold Agave Flat Gladiator sandal, pearl embellished Fayence flip-flops and the Saeda Sandal platform. Elsewhere, the hand-woven Bon Bon Bucket Maxi Bag leads the SS23 accessories charge, while the metallic Indiya sandal offers timeless glamour perfect for the holiday season.
Lensed by longtime collaborator Carlijn Jacons, Gisele is seen highlighting the brand’s signature summer-ready silhouettes in its best-selling accessories and footwear categories. In the background, the most aphrodisiac landscapes, with sea and greenery. Bundchen greets the cameras with an incredible naturalness, enjoying every moment as a ray of sunshine, and with her own identity, which goes hand in hand with Maison. The desert, the beach and the pool suit the model and the Choo product.
Denim is a must and the supermodel wears it in mini shorts and a maxi jacket. There are extremely bold pieces, with glitter or asymmetrical shapes, however, the firm sought to bring a timeless style to the highest level. One described by the firm as seductive, self-confident, and cheerful. Among the bold pieces are the rhinestones on the Bon Bon bag in its most glamorous version, made with satin and crystals and a delicate iridescent tone. The same that we saw in the Saeda shoe model, a jewel of a salon that could not be missing in the glorious craftsmanship of Choo.
Gisele’s star continues to shine bright in the fashion arena, with 2023 marking a pivotal year for Brazilian beauty. From her captivating presence in the Louis Vuitton x Yayoi Kusama campaign to her mesmerizing appearances in the Arezzo winter ads and Vivara Icon collection, she has certainly cemented her status as an iconic figure in the industry.