In a delightful homage to Seoul’s vibrant traditional culture, the collection artfully weaved in playful elements that paid tribute to the city’s scuba diving and skateboard scenes.
The renowned luxury fashion house, Gucci, took the fashion world by storm with its grand unveiling of the Resort 2024 collection on May 16th. Embarking on a captivating journey to Seoul, South Korea, the Maison set up camp within the historic Gyeongbokgung Palace, adding a touch of mystique to the show’s backdrop. The show marked the first time an event of this kind took place at the iconic location, which was built in 1395.
“The House presents its new collection at Gyeongbokgung Palace in Seoul as the culture and heritage of Italy and South Korea come together in a singular event.” – From GUCCI.
The collection serves as a vivid reflection of Gucci’s global community, a creative legacy spanning a century, now propelled forward by designers and artisans hailing from diverse backgrounds. Each of them has breathed new life into the brand’s codes, infusing their unique perspectives and cultural influences. As the late 1990s silhouettes are revisited, they are reborn with a vibrant colour palette inspired by the 2010s, creating a mesmerizing fusion of eras.
Every look is a testament to the power of hybridization, where bourgeois “streetwear” seamlessly merges with sportswear inspired by the pulsating rhythm of everyday life in Seoul. Body-conscious lines intersect with the voluminous dress codes of skateboarding, resulting in a captivating exploration of contrasts. This amalgamation of styles sparks a deconstructionist study, with detachable sleeves transformed into stunning embellishments and zippers allowing trousers to expand and reshape effortlessly.
The bomber jacket gracefully transitions into an evening skirt, while the biker jacket undergoes a metamorphosis, emerging as a striking coat. A-line dresses pay homage to the rich heritage of traditional local clothing, infusing the collection with a touch of cultural significance.
Throughout the collection, the iconic Gucci Web, in its timeless triband form, takes on an enlarged presence, adorning objects with an air of distinction and allure. And to infuse the collection with an electrifying energy, South Korean artist Ram Han’s hypersensory biomorphic patterns come to life, animating each piece with a mesmerizing visual narrative that captures the essence of the collection. In essence, this remarkable collection serves as a testament to Gucci’s boundless creativity and its embrace of cultural diversity, celebrating the myriad perspectives that shape contemporary fashion. It is a testament to the power of fusion, where past and present, tradition and innovation coexist harmoniously, giving birth to a truly awe-inspiring sartorial journey.