Bella has launched her second collab with the European brand, co-designing this 2023 Spring-Summer collection.
Bella Hadid is an American superstar model in the industry. She has appeared in thousands of runways shows, red carpets, and more. The recently concluded campaigns for luxury brands she took part in, such as Louis Vuitton and Victoria’s Secret, gave a lot to talk about and had good comments from the press and fashion enthusiasts.
Now, she has been chosen to front the About You latest campaign. Bella has launched her second collab with the European brand, co-designing this 2023 Spring-Summer collection. The collection is a true reflection of the supermodel’s style. The collection is based on the pieces she wears every day, including feminine tops, trendy skirts, basic denim, and more.
The About You website announced the launch by saying, “Bella Hadid is back! The multitalented entrepreneur and supermodel launches her second exclusive collection co-created by ABOUT YOU. Her distinct style is reflected in the collection and serves as a testament to her impeccable taste. Full of fashionable paradoxes, the collection ranges from romantic to rebellious aesthetics, inspired by an iconic 2000s throwback. It features signature staples from sporty silhouettes, classic patterns, and woven fabrics that embody Bella’s playful side to edgy pieces paying homage to the stunt girls of the ’90s and early ’00s. Details like small angel wings, butterfly prints, acid washes, and oversized belts make it all even more personal. With a flavourful colour scheme of warm earthy tones to fiery hues, this drop is everything you can imagine, and more.”
Not only do fans have the opportunity to enjoy a new Bella Hadid campaign but also to see her posing (once again) in daring clothing items from About You.
“Ever wanted to live in Bella Hadid’s wardrobe? Now you can! Bella Hadid’s spring-summer 2023 collection has all the styles that she wears in her everyday life. Feminine tops, trendy skirts, and basic denim – everything you need for your summer wardrobe is now shoppable at About You.” – From About You.
The latest About You campaign focuses on three themes to complete the aesthetic of the photoshoot and styling. “Courtcore Realness” is the first one, which focuses on channels Bella’s fondness for tennis with clean, minimalist designs inspired by the outfits of tennis legends of the 90s and 2000s. The theme includes loose knit hoodies, high-waisted jersey tops, and oversized sports pants to create sporty yet stylish looks.
“The Simple Life”, as the second theme focuses on a more romantic and playful aesthetic. We can see classic check patterns and woven fabrics in cream and rose. There are also small details, such as angel wings, butterfly prints, ruffles, and lace applications, giving us a nostalgic glance back to the USA of the noughties.
“Stunt Girl Night Out”, as the third theme focuses on a more sexy and rebellious aesthetic, paying tribute to the stunt girls of the early 2000s. Here, we can see stunning pieces, ranging from racing leather jackets, and cool miniskirts to jeans with acid. From the “sexier” aesthetic, the collection also features low-waist pants with bold metal belts, bright red accents, and sporty striped patterns that clearly reflect the motocross trend of the era.
Let’s have a look at some images from the collection.